Social Media Image Sizes: Complete 2027 Cheat Sheet
Social media image sizes for 2027: Instagram feed 1080×1080px (1:1), Stories/Reels 1080×1920px (9:16), LinkedIn post 1200×627px (1.91:1), X/Twitter post 1200×675px (16:9), Facebook post 1200×630px (1.91:1), TikTok 1080×1920px (9:16), YouTube thumb...
Social Media Image Sizes: Complete 2027 Cheat Sheet
Quick answer: Social media image sizes for 2027: Instagram feed 1080×1080px (1:1), Stories/Reels 1080×1920px (9:16), LinkedIn post 1200×627px (1.91:1), X/Twitter post 1200×675px (16:9), Facebook post 1200×630px (1.91:1), TikTok 1080×1920px (9:16), YouTube thumbnail 1280×720px (16:9). Always use high-resolution images (2x for retina). Export as JPEG (photos) or PNG (graphics/text). Keep file size under 1 MB for fast loading. Use MintSaaS Image Resizer for exact dimensions.[1][3][5]
Wrong image sizes lead to cropping, pixelation, and poor engagement. This cheat sheet provides exact dimensions for every major platform in 2027.
| Format | Dimensions | Aspect Ratio | Max Size |
|---|---|---|---|
| Feed post (square) | 1080×1080 | 1:1 | 30 MB |
| Feed post (portrait) | 1080×1350 | 4:5 | 30 MB |
| Feed post (landscape) | 1080×566 | 1.91:1 | 30 MB |
| Stories | 1080×1920 | 9:16 | 30 MB |
| Reels | 1080×1920 | 9:16 | 4 GB |
| Profile picture | 320×320 | 1:1 | 30 MB |
| Carousel | 1080×1080 or 1080×1350 | 1:1 or 4:5 | 30 MB |
Tips: Use 4:5 portrait for feed (takes more screen space). Stories/Reels must be 9:16. Profile picture is displayed as circle — keep important content centered.[3]
| Format | Dimensions | Aspect Ratio | Max Size |
|---|---|---|---|
| Feed post | 1200×630 | 1.91:1 | 30 MB |
| Cover photo | 820×312 | 2.63:1 | 30 MB |
| Profile picture | 170×170 | 1:1 | 30 MB |
| Event cover | 1920×1080 | 16:9 | 30 MB |
| Stories | 1080×1920 | 9:16 | 30 MB |
| Ad (single image) | 1200×628 | 1.91:1 | 30 MB |
Tips: Cover photos display differently on mobile vs desktop. Keep text in the center safe zone. Facebook compresses images — upload at recommended size to minimize quality loss.[3]
| Format | Dimensions | Aspect Ratio | Max Size |
|---|---|---|---|
| Feed post | 1200×627 | 1.91:1 | 10 MB |
| Cover photo | 1584×396 | 4:1 | 8 MB |
| Profile picture | 400×400 | 1:1 | 8 MB |
| Company logo | 300×300 | 1:1 | 8 MB |
| Article header | 1200×627 | 1.91:1 | 10 MB |
| Carousel | 1080×1080 | 1:1 | 10 MB |
Tips: LinkedIn favors professional, clean designs. Use 1.91:1 for link previews. Cover photo is wide — keep text centered.[3]
X (Twitter)
| Format | Dimensions | Aspect Ratio | Max Size |
|---|---|---|---|
| Feed post (single) | 1200×675 | 16:9 | 5 MB |
| Feed post (two images) | 700×800 each | 7:8 | 5 MB |
| Header photo | 1500×500 | 3:1 | 2 MB |
| Profile picture | 400×400 | 1:1 | 2 MB |
| Card image | 800×418 | 1.91:1 | 5 MB |
Tips: Twitter crops images in the feed — keep important content in the center. Use 16:9 for single images. GIFs perform well on Twitter.[3]
TikTok
| Format | Dimensions | Aspect Ratio | Max Size |
|---|---|---|---|
| Video | 1080×1920 | 9:16 | 4 GB |
| Profile picture | 200×200 | 1:1 | 30 MB |
| Cover image | 1080×1920 | 9:16 | 30 MB |
Tips: TikTok is video-first. Cover images should be eye-catching. Keep text in the center safe zone (avoid top and bottom 15%).[3]
YouTube
| Format | Dimensions | Aspect Ratio | Max Size |
|---|---|---|---|
| Thumbnail | 1280×720 | 16:9 | 2 MB |
| Channel art | 2560×1440 | 16:9 | 6 MB |
| Profile picture | 800×800 | 1:1 | 30 MB |
| Shorts | 1080×1920 | 9:16 | 4 GB |
Tips: Thumbnails are critical for CTR. Use bold text, high contrast, and faces. Keep text readable at small sizes.[3]
| Format | Dimensions | Aspect Ratio | Max Size |
|---|---|---|---|
| Standard pin | 1000×1500 | 2:3 | 32 MB |
| Square pin | 1000×1000 | 1:1 | 32 MB |
| Story pin | 1080×1920 | 9:16 | 32 MB |
| Profile picture | 165×165 | 1:1 | 32 MB |
Tips: Vertical pins (2:3) perform best. Pinterest favors tall images. Include text overlay for context.[3]
General best practices
1. Create at 2x resolution
Design at 2x the display size for retina displays. A 1080×1080 Instagram post should be created at 2160×2160 and exported at 1080×1080.[3]
2. Use safe zones
Keep important content (text, faces, logos) in the center 80% of the image. Platform UI (buttons, captions) may cover edges.[3]
3. Choose the right format
- JPEG: Photos, complex images (smaller file size)
- PNG: Graphics, text, logos (lossless, larger file size)
- WebP: Best of both (small + quality) — supported by most platforms
- GIF: Animations (limited colors, large file size)[3][5]
4. Compress before uploading
Platform compression can reduce quality. Upload pre-compressed images (quality 80-85) to maintain control over the final result.[3][5]
5. Test on mobile
80%+ of social media usage is mobile. Always preview images on mobile before posting.[3]
Frequently Asked Questions (FAQ)
What image size should I use for Instagram in 2027?
Feed posts: 1080×1080px (square) or 1080×1350px (portrait, recommended for more screen space). Stories/Reels: 1080×1920px (9:16). Profile picture: 320×320px.[3]
What happens if I upload the wrong image size?
The platform will crop or scale the image, potentially cutting off important content. Low-resolution images will appear pixelated. Always upload at the recommended size.[3]
Should I use PNG or JPEG for social media?
JPEG for photos (smaller file size, good quality). PNG for graphics with text or logos (lossless, sharper). WebP is increasingly supported and offers the best of both.[3][5]
How do I resize images for social media?
Use MintSaaS Image Resizer, Canva, or Photoshop. Enter the exact dimensions for your target platform. Export at the recommended size and format.[3][5]
Do image sizes change frequently?
Major platforms update image specifications 1-2 times per year. Check platform documentation annually. This guide is current for 2027.[3]
What is the best aspect ratio for social media images?
9:16 (vertical) for Stories/Reels/TikTok. 4:5 (portrait) for Instagram feed (most screen space). 1:1 (square) for LinkedIn/Facebook. 16:9 (landscape) for YouTube/X.[3]
Should I add text to social media images?
Yes, for educational content and carousels. Keep text large and readable on mobile. Use high contrast. Don't overload with text — 5-10 words maximum.[3]
How do I optimize images for fast loading on social media?
Compress images before uploading (quality 80-85). Use the correct dimensions (don't upload 4K images for 1080px display). Use JPEG for photos, PNG for graphics. Keep file size under 1 MB.[3][5]
Related reading on MintSaaS
- How to Resize Images for Social Media: Platform-Specific Guide
- How to Compress Images Without Losing Quality: The Complete 2027 Guide
- How to Create Engaging Social Media Content: Complete Guide
Sources
[1] Meta — Image specifications: https://www.facebook.com/business/ads-guide
[2] LinkedIn — Image specs: https://www.linkedin.com/help/linkedin
[3] MintSaaS Image Resizer: https://www.mintsaas.net/products/image-resizer
[4] Web.dev — Core Web Vitals: https://web.dev/vitals/
[5] MintSaaS Image Compressor: https://www.mintsaas.net/products/image-compressor
Free tools on MintSaaS
Try our free tools to put this guide into practice:
MintSaaS Dispatch articles are researched and synthesized with the assistance of artificial intelligence analysis, then edited, verified, and benchmarked by our engineering editorial team. Customer personal data and platform source files are strictly segregated and are never used to train or fine-tune public artificial intelligence models.
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